With the economic news pouring in and almost all of it varying between horrific and horrendous it clearly is the worst of times for our economy.  So why the headline of best of times?  Because there are still opportunities even in a retreating economy for smart business owners.

 

We have found over the last few weeks that contrary to what most would expect pricing is not the most critical factor in making a purchasing decision.  Customers are looking for quality and care in service just as much as they are a low price.  We are finding that customers purchasing the Leeds Recycled Leather Ring Journal as well as all of our promotional products this week are keying more on overall value than absolute bottom line price.  Going forward and with the economy still heading into the tank it will be clearly more important to focus on value to the customer.