As the economy slowly begins to grow the competitive marketplace has changed dramatically since the recession began.  Dozens of your closest competitors are likely out of business, many others have had massive layoffs.  Few are strong and much like your client base there have likely been dramatic and permanent changes.  With the employment picture still continuing to be cloudy there are likely new faces for which you have to make your new first impression.

 

There is no better way to let your customers know of the products and services you offer than to create a PDF and put it onto a flash drive which you deliver to them.  Better yet brand the drive so they know where it came from and some will even recommend putting your personal information on the logo.  The Click USB Flash Drive V 2.0 2GB is one such drive that has a lot of space for your files, family photos, financial data and more and has the added bonus of being very small and easy to carry.  For a more dramatic flare try a multiple function unit like the Slender Flash Pen with Laser Pointer V 2.0 by Sourcery which has a long distance laser, 2gb of flash space and also a fine writing instrument all built into one piece.  Items from sourcery tend to be a little on the pricey side but the Laser Pointer LED USB Flash Drive V 2.0 incorporates all of the same features from the laser pointer to the USB flash drive for a lower value point.  For the most part the manufacturer will allow for a file upload which can be a PDF or just about any other type of file.  As always we recommend you screen these files for viruses before sending them off to thousands of users even in the case of customer sent data. 

 

The data today on the financial state of the economy was a bit less optimistic as the hangover from the CARS program begins to take shape.  It is going to be a long slow recovery despite whatever day to day variations take place.

It has been quite some time since we last updated this space primarily due to the whims of the business world and schedules.  We did get some feedback that users appreciated our discussions of releases as they became available so we have decided to resume regular updates here but will focus on general issues versus releases.

As the normal course of business is beginning to resume we believe we will have more time to provide relevant updates.

 

One of the hallmarks of this current downturn has been that many businesses have looked to cut back budget while still being able to get their message out.  This opens the door for the Gemline Writer's Pad to take a prominent position on the desk of every marketing manager.  Providing the best of all worlds in both a unique branding opportunity and the functionality of a writing pad stamped with a logo there are few more functional gifts.  The Primary Writing Pad looks the part and gives the feeling of a more prestigous item but in reality it runs around the same.  Both are made from the finest simulated leather which have greatly improved in appearance and similarity to real leather over time.  In both cases the writing pads are the standard sizes and can be replaced later on by the end customer.

 

What will be difficult this fall is keeping sellable inventory.  Suppliers cut back so much during the recession they are ill equipped to handle what should be a reasonable expansion.  This is going to lead to a lot of issues with orders not shipping in time this fall.